Melanie Scheer


A photograph only captures the things that we see. But a memory is made up of the perception through all our senses. METAPHORO captures all the data your phone is able to record – except for an actual photo. A pattern is generated out of it. This way, a visual is created from any kind of information except for the visual.

The patterns leave room for interpretation without broadcasting emotions. You can also use the app to scan and decode a pattern to see the information behind it. I created the app concept of METAPHORO (metadata + metaphor + photo) as an artistic approach to the future of photography and memory making in a world of digitalization.

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